By John Jantsch
Like it or not, most of what we do in marketing involves influence. We are constantly engaged in an attempt to influence someone’s decision-making process.
Now, this can be done for good as powerfully as for evil, but there is a science to it that every great marketer comes to adopt in both writing and selling.
The secret to influence starts with the understanding that most people don’t make decisions with their head, they make them with their heart. No matter how much logic and data you pump into a situation, emotion is always the prime driver.
If you want to create influence motivate the emotional side of the buyer.
And, when it comes... More...
