By John Jantsch
Used to be that we could go out there and hunt down new leads and customers with a measured precision. We found a message that worked, found a medium that reached the right folks, tested, measured, refined and bingo – turn on the tap to growth.
Image Neil T via Flickr
And then a couple of things happened. Our prospects developed tools wise enough to block and ignore messages, social media platforms turned the equation into a dialogue vs. a monologue, and the worst recession in years crippled our prospect’s confidence.
Customer churn, something that might have been acceptable at some point in your trajectory, is devastating in today’s... More...
