By Jeffrey Tang

I used to spend a lot of time worrying about getting more people to subscribe to my blog. And I’m not the only one; seems like most of the blogging advice out there revolves around two things:

How to grow subscriber numbers. How to monetize those subscribers.

Those are the two driving forces behind nearly all blogging advice, whether it’s about putting pictures in your posts or writing a benefits-driven about page or obsessing over branding.

But blogging like that? Always worrying about maintaining the right “personal brand?” It’s exhausting. And it doesn’t feel real.

That’s why I disappeared.

By mid-2010, I’d done my best to follow popular blogging wisdom and ended up with an online persona that wasn’t really... More...