A guest post is by Mike Essex for Problogger
Regardless of the niche a blog operates in, it is possible to convince brands to provide free products for you to review.
If it’s a well known niche, such as trainers, then the brands will already have products available for review, as that’s the same way they gain exposure in the media, so the issue becomes more about standing out from the crowd.
Alternatively, if a niche is smaller (such as high-powered lasers), the focus shifts to educating the brand owners on why they should send you a product, and the exposure they can get in return.
In short, every product is crying out for exposure, whether it be from a big brand or a really obscure niche. This creates a need for bloggers to spread the word, and is where you... More...
