By Brian Clark
Choice is a good thing.
Too much choice can be a bad thing.
It can confuse customers and cause them to abandon your sales process early.
So, what if you’re selling several (or many) products or services?
You know you want to make compelling offers, and that email is a great place to put those offers in front of your potential customers. But how do you give equal attention to each, or guide your prospects to the product that will best work for them?
The answer I’ve found, after extensive testing, is the Two-Option Sales Strategy for your email marketing.
It offers the perfect balance between too much and not enough. It’s simple to execute. And of all the variations I’ve tried, this is the one that has worked best.
What... More...
