By Charlie Gilkey

A voicemail greeting is a first impression – one which can either set you up for future opportunities or shut the door before it’s even open all the way.

Last week, I spent a little time calling clients and customers out of the blue to see how they were doing. I was already prepared to get voicemail messages since so many of us are in small businesses that can’t afford to constantly man the phones, but what I didn’t expect was so many people to not have a voicemail greeting at all.

Maybe I’m missing something related to privacy or avoiding telemarketers, but not having a voicemail greeting setup is a huge mistake from a business point of view. It results in lost opportunities.

Imagine if I were a prospect interested in working... More...