By Darren Rowse

Have you ever sat down to write and suffered from Opening Line Paralysis (OPL)?

It happens to me all the time—in fact it’s taken me about 15 minutes just to start this post. You know what topic you want to write about, and you might even have more main points in mind, but you just don’t know how to kick the post off!

If you suffer from OPL, you’re not alone—many of us bloggers do.

First impressions count

 

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We all have a message drummed into us throughout life: people make snap judgements on you based upon the first impression you give. In many instances, those judgements are lasting ones.*

 

The same is true for your blog posts. Your opening line really does matter—readers will make a... More...