By John Jantsch
5 Creative Ways to Use Text Messages in MarketingThis content from: Duct Tape Marketing
Ed Yourdon via Flickr
The mobile marketing category is this year’s red-hot topic. Of course, for some businesses mobile and text messages (SMS) are synonymous – and not always in a good way.
Anyone that has received a spam text message may view that evil activity as the only use of SMS and that would be a shame. The use of text messaging has skyrocketed. People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general.
SMS may never really be that effective as a pure lead generation tool, like email or direct mail, but it is a very effective... More...
