By Brian Clark
No one loves blogs more than I do. They’re a great way to build your authority, attract an engaged audience, develop trust and rapport, attract links, and stake your claim in search engines.
I love blogs. But like babies and kittens, two other things I love, they’re also a lot of responsibility.
Blogs take time. You’ve got to write terrific content that stands out from the general noise, promote it intelligently, and cultivate reader relationships. And that’s in addition to everything else you do in your business, from producing your product to getting your taxes filed.
That’s why there’s another content marketing tool that I always recommend having in place — ideally before you write your first blog post.
It’s... More...
