A guest post by Ethan Waldman for Productive Flourishing

Small business owners, especially new ones who are just getting into building an online presence, spend a long time floundering in the online space as they struggle to figure out how to ‘make it’.

What is this ‘it’ that you’re after and why would you want it?
You see people with blogs that get lots of comments and interactions. You see tweets that get consistently retweeted and links that get opened. You see Facebook fan pages with lots of ‘likes’. These are all just measures of someone’s influence online.

When you have a wide influence online, it’s a whole lot easier to share the products and information that you work so... More...