By Annabel Candy
What are the ingredients for a top travel destination? A place that you not only loved first time round but want to go back to.
That’s what we were wondering yesterday at a business lunch to explore how to increase tourism to the Sunshine Coast in Queensland, Australia where I live.
The first speaker, Graham Turner, founder of massive global travel agency Flight Centre, said people travel here for the pristine environment and diverse wildlife.
Peter Yeo, previous director of Saatchi & Saatchi Australia, creator or numerous memorable Australian tourism campaigns and President of PointZero5 said it was nature.
Politician Mal Brough believes outstanding service would bring more visitors here.
What do you think makes a top travel destination?
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