By John Jantsch
A business is only alive to the extent that there is commitment.
This can be said of the individual elements of any business – the products, the services, the people, the customers, the culture, the story, the brand – but it is the collective attainment of commitment that is the ultimate marker of success.
joiseyshowaa via Flickr
This quality is elusive, nameless in most businesses, and manifests itself in things like strategy, culture and customer. There is no one thing that activates commitment, no one idea or mission statement, but it is intentional and you can feel it in the people, ideas, processes and stories of a company that has it.
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