By Charlie Gilkey
10% or less of the people who interact with your business actively support your business by buying from you. If you have an online business, it’s probably closer to 1%, with the other 9% making some positive contribution via comments, social media sharing, and so on.
We could talk a lot about the other 90% and why they’re not buying, but instead, let’s talk about that 10%.
That 10% understands your value-proposition enough to support your business.
That 10% likes what you do and probably want to see more of it.
That 10% keeps your lights on, day in and day out.
How much of your business activities focus on that 10%?
Most business that I’ve seen and worked with – including my own – don’t spend enough time, energy, and attention focusing... More...
