By David Bradley

Live fast, die young. You’re a long time gone. Sleep when you’re dead. The hedonists mantras. Lifestyle choices whether in terms of food consumption, alcohol and drugs or sexual activity are down to the individual. Nannying by governments, who have their own mantras: Smoking Kills, Know your limits, Get your five-a-day, Use protection, etc, all costs money, is apparently ignored by most people, and probably has little effect on those lifestyle choices.

But, some researchers believe that the concept of freewill when it comes to smoking, drinking, poor eating habits and other health risks is not entirely independent of external forces. Claudio Ricciardi of the Department of Environment and Primary Prevention, at the Italian National Institute of Health, in Rome, goes so... More...