By Men with Pens

Marketing should be fun, engaging and exciting.

If you think I’m nuts for suggesting such a thing, you’re probably doing it wrong.

Let me tell you a little story about a friend I’ll call Tim. Tim was a software developer who enjoyed chatting with people, but hated selling his business. He didn’t want to be that cheesy guy who you avoided because all he did was try to sell you his services. He steered clear of anything labeled “marketing” for fear of becoming that guy.

Tim had a superpower: he loved chatting people up. He also had a nemesis: that cheesy sales guy.

Little did he realize that he didn’t have to give in to the evil nemesis to market his business. All he had to do was make better use of his superpower.

When I first started talking to Tim,... More...