By Jonathan Wells
Almost all of the choices we make in our daily life are motivated by one of two powerful forces. The most powerful of these forces is the desire to avoid pain and the second is the desire for pleasure.
Everything that we want to do is something we have emotionally linked to pleasure. Everything we try to avoid doing is something we have linked to pain. These are the two main paradigms in our life, and we have an emotional association for everything attached to one of these two categories. In essence, life is about pleasure and pain.
It’s all a matter of perspective
Sometimes our willpower and logic try to do battle with these two powerful forces, but any victory is usually short-lived. Here’s an example. Almost every cigarette smoker I’ve ever met knows that smoking... More...
