By John Jantsch

Businesses aren’t really that complex if you stop to think about it. In fact, life at its most elemental level isn’t really that complex.

Brandon Stafford via Flickr

Anyone that’s finished the first year of high school has likely been introduced to the fact that the whole of existence is some combination of just 118 known elements. Every tree, rock, animal and, to the same degree, business is made up of surprisingly few of these elements.

I don’t state this fact as a way to launch into a lesson on quantum physics, rather, I state this fact as a way to simplify the view of what a business really is and does. If we can break down these elements and understand... More...