By Brian Clark
It’s the debate that never ends…
Do those long copy sales pages actually work?
Do people really read that much these days?
And, more importantly, do they actually buy from them?
The answer:
They not only work, they often work better.
Of course, that’s only if long copy is the right call, and done correctly.
Here’s how to figure out if long copy is right for you, and the secret to doing it right.
When to use long copy
First off, not all situations call for long copy. Here are some that generally do:
Expensive – When your offer carries a high price tag and you want the purchase to happen online (as opposed to another sales channel), you’ll sell more with long copy. Information – When selling online education... More...
