By Brian Clark
When was the last time you wrote something with the intent to specifically motivate your readers to take action?
Admit it or not, we’re all in the same game.
Whether you want someone to buy your product, join your email list, retweet or +1 your post, you’re doing one thing — leading your audience down a path at the end of which lies the action they’ll take.
You want them to do something.
In other words, you’re selling.
Unfortunately, many content creators don’t know the first thing about selling.
A few years ago, neither did I. Well, not online, anyway. Not until I developed one skill that changed everything.
I’d had plenty of experience selling at the flower shop I owned. But selling through the written... More...
