By John Jantsch 

Marketing podcast with Mike Stelzner (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)For this episode of the Duct Tape Marketing Podcast I interviewed Mike Stelzner – founder of the wildly popular Social Media Examiner and author of Launch – How to Quickly Propel Your Business Beyond the Competition.

Mike uses a no nonsense and pretty matter of fact approach to describe one of the most powerful ways to build a business in the new marketing reality we live in. Mike’s Elevation Principle Formula pretty much sums up what many successful marketers are doing these days –... More...