A guest post by Sean DSouza for Write to Done

Let’s say I told you to go down to the supermarket.

And I gave you directions.

Take the first left, and then take a right at the fifth corner. After which you take a U-Turn at the traffic lights. But don’t miss the right hand turn, which you’ll see right after the roundabout.

Huh?

What just went on there, you wonder…

You see I confused you on purpose. And you knew that. But most of the time, you’re not seeking to confuse customers with your headlines. And yet, time and again, you end up writing headlines that seem to confuse the heck out of everyone.

What’s worse is that you CAN fix the headline in a flash.

If... More...