By Brian Clark
Marketers of most stripes know how important and powerful calls-to-action are.
If you want someone to take a specific action, you have to actually ask them to take that specific action.
But, it seems like social media marketers have either forgotten CTAs, or rejected them altogether.
A researcher by the name of Irving Kirsch at the University of Connecticut did an interesting experiment with hypnotically suggestable people.
Half of the subjects were put under full hypnotic trance and given a stack of 30 post cards.
They were given the hypnotic command to mail one card back to the lab each day for 30 days.
The other half of the subjects were simply asked nicely, given social requests without hypnosis to do the same.
Can you guess which... More...
