By Matt Gartland

Planning is the original sin of Linear Design.

It’s a seductive temptress that promises the pleasures of certainty at the expense of unseen opportunities. These are hefty costs to bare, especially for a pleasure that isn’t so pleasurable in the long-run. Building a plan is a quick contact high. But it dissipates just as quickly, leaving the gullible ill-prepared to handle the ever changing climate of life.

Battlefield commanders know this. As their saying goes, “no operational plan survives the first bullet.” You cannot domesticate variability. It is a wild animal that will never submit to a cage. Believing otherwise leads many into quagmires of confusion, chaos and calamity from which there is no escape.

If business is a battlefield, then... More...