By John Jantsch
For as long as anyone that’s read this blog can remember, I’ve routinely uttered the phrase – strategy before tacticsTM. I firmly believe that lack of a clear marketing strategy is what leads many businesses to the ranks of the commodity.
In my opinion, developing and executing an effective marketing strategy is the most important job of any marketer and failure to do so is the single greatest threat to creating anything that looks and feels like business building momentum.
Most people understand the notion that an effective marketing strategy is key, but few get that in order for it to actually serve any purpose, you have to make it real, you have to drive in into every corner of the business,... More...
