A guest post is by Kiera Pedley for Problogger
Running a contest on your blog can be a great way to generate new readership, reactivate stagnant subscribers, and increase the engagement of your readers.
Competitions can be a lot of hard work for little or no results, unless you run them to a plan and have a clear objective in mind.
Here are five tips for running an awesome blog contest campaign.
1. Set a clear objective
As bloggers we love readers, we love engagement, we love community—a contest can help you achieve any or all of these things. When planning your contest, set a goal as to what you need to achieve.
Do you want more:
email Subscribers RSS readers social media fans sales of your product comments and engagement?
Set your goals as numbers—if... More...
