By Men with Pens
Launches are a nightmare. I’d heard this from peers who’ve been through them but only actually discovered it firsthand when I recently opened the doors to Damn Fine Words, my writing course.
I was confident. I was ready. Everything was all set…
And then it all hit the fan.
Not that anyone noticed. In fact, the launch looked smooth as silk from the outside. Behind the scenes? It was a whole ‘nother story, folks.
So today I’d like to share some of my launch experience and the lessons I learned with you, so that you can prepare for your own launch nightmare… and turn it into a sweet, dreamy day at the beach.
Lesson 1: You’ll suck at estimating time.
No matter how much time you’ve given yourself to prepare for the launch, you haven’t given yourself... More...
