By Mary Jaksch and Barrie Davenport
Do you make this mistake?
By Mary Jaksch Ok – here’s a simple test:
Go to the nearest MacDonalds and say, “I’d like a small hamburger, please.”
What response do you get?
Most likely, it’ll be something like, “Sorry, we only have standard or large.”
Yes, even though the thing on your plate might be miniscule, a savvy corporation like McDonald doesn’t call it ‘small’.
What words do YOU use to describe your product?
If you’ve got a product to sell or give away, check the description in your copy. Does it contain words like ‘small’, ‘short’, or ‘light’ – or any other words that imply lack of value?
Why words that belittle your product turn potential customers off
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