Photo by Francis ©

By Nicolas Cardot

It’s 1986, 25 years ago. Grab your Wayfarers. Toss on those screaming neon yellow parachute pants you’ll never give to Goodwill, and time travel with me for a few minutes as the soothing sounds of Lionel Richie ooze from our speakers.

We’ve arrived. We’re in a conference room in an ad agency with brass and glass all around. In class with me are 12 folks who want to be advertising copywriters when they grow up,. We’re glad to have you along. (What? You were expecting Top Gun?)

The teacher is a creative director, a smart, charismatic guy. For the life of me, I can’t remember his name. However, I’ll never forget the lesson he gave.

Madison Avenue, here we come

We’re going to make a portfolio crammed with Belding-quality ideas that advertisers like Nike and Rolling Stone... More...