By Darren Rowse

They say one of the best ways to improve your craft (whatever that may be) is to learn from the greats. The experts, the legends, the Mohammad Alis and J.K. Rowlings of the field. So before I started my blog, I took notes from the best.

What made the popular blogs great? Was it the fantastic design? The voice of the writer? The consistently useful content and easy subscription buttons and successful marketing? While a combination of these things certainly made them top tier blogs, I noticed they had something else in common.

Confidence.

Whether it was a post here at ProBlogger or pithy commentary from social media blogging gods, the words were imbued with energy. They resonated on the page and I devoured them. I thought, These guys know what they’re talking about! and... More...