By Mary Jaksch and Barrie Davenport
What are landing pages?
If you want your blog to make money, you need to know what landing pages are – and how to create them.
So today we’re going to lift the lid and give you a checklist for good landing pages.
A landing page is the final page a potential buyer reads before making a decision to buy – or not to buy.
Yes, to buy or not to buy – that is the question … (Quick quiz: does this remind you of anything?)
It’s no use offering a product on your site if everyone is going to yawn after reading the first paragraph of the sales page – and then click away.
The landing page needs to create a desire to buy – and then to convert the reader into a buyer.
If... More...
