By Mary Jaksch
So let’s say you want to write a piece that will knock the socks off your readers.
How can you find out if they’ll be interested in the topic you’re keen to write about?
Here’s a quick quiz: Which way works best?
Keep your fingers crossed as you write the piece Ask your Auntie Dotty whether your readers will like it Consult the IChing Ask your readers Find out what thousands of people want to know about
OK. So, it’s definitely uncomfortable crossing your fingers while writing (I’ve tried it) – and it may not have much effect. As to Aunt Dottie’s advice – she may not be in tune with your readers.
And the IChing is difficult to interpret. Here’s the kind of cryptic answer you get when consulting this ancient book... More...
