By Mary Jaksch and Barrie Davenport
If you want to sell information products on your blog, you need to learn how to market solutions and outcomes.
This should be a theme that runs through everything you do on your blog — from your posts to your freebies to your products. (For the sake of this post, we are talking about a full-fledged authority blog – not a niche site.)
Yes, people enjoy being inspired, entertained, and intellectually stimulated. And yes it is possible to monetize a blog that just does those things. But when you offer people solutions to their problems, questions, and fears, they will come to see you as the answer-person. They will see you as someone who can help them get from point A to point B and who gives... More...
