By John Jantsch
Over the last couple of weeks I’ve had three separate occasions to talk to small business owners about referrals. (The most recent in Brazil for the launch of the Portuguese version of The Referral Engine – Máquina de Indicações)
KiltBear via Flickr
In each of these sessions I was asked about the best way to keep referral sources motivated and, more specifically, if you should pay for referrals.
My answer in each case was this. I believe that the key to motivating your referral sources is to first understand why they refer.
In a perfect world your referral sources are motivated to refer because they believe in your company and they want to help the... More...
