By Mary Jaksch and Barrie Davenport

If you are thinking about creating a free eBook or other information product for your blog, here’s one thing you must remember:

First impressions count.

Yes, the main point of creating a free eBook is to get people to subscribe to your blog and to grow your email list. And maybe your thought is, “If it’s free, and all they have to do to get it is provide a name and email address, then it doesn’t need to be anything fancy or special.”

But this free product is likely the first exposure your readers have to your “products.” If your free giveaway is just average, it is going to leave a just average impression of you with your readers.

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