By Jonathan Mead
You have a great idea. You’ve got plans. Well-thought-out plans, as a matter of fact.
You have advice from mentors and you even have data to back up your strategies. You’ve scoured the campaigns and case studies of other successful projects.
But then comes the blinding truth of reality.
Your plans don’t match up with what you’re experiencing in the world.
You have two choices: rigidly stick to the plan, or change course mid-stream.
The difference between mediocre success and legacy creators is defined by these crux decisions.
Good creators make plans based on what works. They immerse themselves in real-world experience, test, track and constantly refine their tactics and strategy. And in most cases, it works.
But pioneering... More...
