By Joanna Penn

Amazon’s list of Top 10 Bestselling books of 2011 was announced last week.

The list combined print and ebook sales and two self-published books made the list. Darcie Chan’s The Mill River Recluse and The Abbey by Chris Culver. I immediately went and bought both of them because I am utterly fixated on how books become bestsellers!

Here are my thoughts on these two books and what we can learn for our own book marketing.

(1) Write popular/commercial fiction.

That isn’t meant to be a judgment. But these books are stories that people can clearly enjoy quickly without too much deep and meaningful thought. People want to be entertained, to escape from their lives for a moment in time. Culver’s in particular is a strange... More...