By Mary Jaksch
A guest post by James Chartrand of Men with Pens
Every good copywriter will tell you that you should write concisely. Eliminate every unnecessary word. Be bold with your choice of nouns and adjectives. Choose precise words, not common ones. Cut all the fluff, the clutter and the jargon.
And if you’re a copywriter, you probably follow this advice – or think you do.
Unfortunately, several words are so common that you often don’t even realize you’re using them. These words sneak into your writing all the time, and they contribute nothing to the content.
They damage your credibility. They bring down your writing. They make your work look amateur.
If I pointed those words out to you, you’d probably shuffle your feed and shamefacedly admit they don’t need to be there.... More...
