By Laura Gaskill

A fresh West Elm catalog landed in my mailbox the other day, and I was thrilled to see Victoria of SF Girl By Bay featured prominently inside. I think I may have squealed. ;) I wanted to find out more about the shoot, so I did a bit of digging online and discovered that West Elm maintains a blog called Front & Main, and they included lots of the photos of Victoria’s flat so I can now share some of them with you in case you don’t get the catalog. Yay!

I love this shot of Victoria’s dining room, that rug is calling my name! The story was part of their “Parsons Made Personal” series showing different ways of incorporating their Parsons line into your home. The super talented designer Nick Olsen was also featured, you can see photos of his apartment... More...