By John Jantsch
5 Ways to Get Your Customers to Create Content For YouThis content from: Duct Tape Marketing
You’ve heard enough about the need to produce content that I’m guessing you’re probably blogging away and curating, aggregating and filtering all manner of content. But there’s one type of content that you may not be focused on and I happen to think it’s some of the most potent to be had – and that’s customer generated content.
Your customers, the ones that already know, like and trust you, are more equipped to tell the real story of your business than an army of writers in any marketing department, so why not engage them to do just that.
Imagine taking your best, most loyal, most vocal, customer with you on your next sales call and asking them to simply explain the... More...
