By Pat Flynn

This is a guest post from Rick Mulready of iRockPaidTraffic.com.

I met Rick last year when he came down to San Diego for a lunch and it was super easy to get along with him because he’s such a down to Earth and friendly kind of guy. But, what intrigued me most about him was his 10+ years of experience in the online space, which all had to do with paid traffic.

I’ve dabbled before, and personally my previous experience with paid traffic is pretty much synonymous with that of an ex-girlfriend:

“We gave it a shot, but it just didn’t work out…”

“It started off nicely, but then she turned on me…”

and the classic: “I gave her everything, and got nothing in return…”

[insert your own... More...