By Mary Jaksch
Do you plan to write a book at some point in the future?
Writing a book is a big challenge. But there is another hurdle at the end: you have to launch your book. Danny Iny of Firepole Marketing came up with a radical strategy of creating and launching a book when he created Engagement from Scratch. Read about his new strategy in this no-holds-barred interview with Mary Jaksch:
Q: How did you come up with the idea for the book, “Engagement from Scratch”?
A: It started with my own experience building Firepole Marketing, which I started really working on about a year ago, in January 2011.I read and studied everything that I could, and everything that I found about building and growing an audience seemed to assume that you’ve already got one;... More...
